Scale with accountability
The agency credits the growth to a reporting standard that ties advertising to profit. Each account carries a per-ASIN break-even ACOS, and campaign decisions are made against that number rather than against platform-recommended targets.
Structured campaign architecture is applied uniformly: exact-match foundations, tightly themed ad groups, and automated bid rules reviewed weekly by a named strategist on every account.
- Per-ASIN break-even ACOS set before any campaign goes live
- Weekly bid and search-term reviews on every managed account
- Quarterly structural audits to retire legacy campaign clutter
What comes next
Investment continues in automation for bid management and in the agency's DSP practice, with headcount planned across both the Austin headquarters and the Faisalabad delivery centre before the end of the fiscal year.