Food & Beverage Brand: 65% YoY Growth, NTB Customers & Repeat Purchase Strategy
Grew a Food & Beverage brand 65% YoY to $650K on Amazon with 8,853 New-to-Brand customers by unifying PPC, bundles, and Subscribe & Save into a lifecycle-driven growth system.
Client Background
A fast-growing Food & Beverage brand partnered with Xrowlix to scale Amazon sales beyond one-time purchases using PPC and lifecycle-driven retention.
The brand was generating sales, but most revenue came from first-time buyers — PPC was driving traffic without a structured system to turn NTB customers into long-term buyers.
What was holding growth back
Misaligned PPC Strategy
Ad spend was concentrated on branded, low-intent keywords — capping exposure in competitive category searches.
Weak Retention & S&S Adoption
Subscribe & Save was underused with no structured reorder mechanism, forcing continued dependence on paid traffic.
Disconnected Amazon Data
Keyword strategy, audiences, and customer behaviour weren't integrated into PPC or catalog decisions, making budget allocation guesswork.
How Xrowlix engineered the growth system
Map Real Customer Behaviour Before Scaling
Analysed how NTB, repeat, and basket size behaved across each SKU — revealing bundles and multi-packs had significantly higher repeat behaviour than single units.
Reallocated PPC toward SKUs with the highest long-term customer value so ads fuelled retention, not just short-term sales.
Expand PPC from Brand to Category Demand
Shifted PPC from branded reliance to category-level discovery, positioning bundles and multi-packs as primary entry points so first-time buyers encountered higher-value offers.
Bundles as Retention Triggers
Multi-packs and variety packs were engineered around real consumption cycles — embedding the product into customers' routines and dramatically increasing repurchase probability.
Subscribe & Save as an Acquisition Lever
S&S incentives were offered at the moment of purchase (especially during Prime Day), converting NTB shoppers into subscribers on their very first order.
Scale PPC on LTV, Not Just ACOS
Budget was reallocated toward traffic sources that generated repeat customers — even at higher initial CAC — because ad spend was justified by long-term revenue, not single-order margins.
Measurable outcomes across ads, SEO & retention
Accelerating Amazon Revenue
Amazon sales grew from $393,471 in 2024 to $650,226 in 2025 — a 65% year-over-year increase across 14,673 orders.
Winning New-to-Brand Customers at Scale
NTB customers made up more than 60% of Amazon revenue — proof the growth came from real category demand, not existing brand awareness.
Stronger Retention & Faster Reorders
Expanded Customer Base
Total customers grew from 8,308 in 2024 to 13,692 in 2025 with 15,697 potential new customers identified — expanding the brand's share of category demand on Amazon.
What the engagement delivered
- 65% YoY revenue growth with $650K in 2025 Amazon sales.
- 8,853 New-to-Brand customers contributing $404K in NTB sales.
- Shorter reorder cycles (~6.9 wk avg) and 6.11% repeat purchase rate.
- Category-level PPC + bundle strategy produced predictable, LTV-driven growth.
More results
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