Scaled Explicit Essentials from $11,885 to $131,329 in 90 days with Amazon PPC & catalog optimisation
Restored ad eligibility, rebuilt the catalog into clean parent-child variations, and activated a discovery → conversion → ranking PPC funnel — taking a Bath & Body brand from $11.8K to $131K monthly revenue in 90 days.
Client Background
Explicit Essentials is a fast-growing Bath & Body brand with established consumer demand. Amazon was identified as a core growth channel but had not yet been built into a scalable marketplace channel.
The brand's Amazon presence relied heavily on organic traffic, with no structured PPC strategy. Listings were active but the catalog lacked a growth-focused structure and ads were not contributing meaningfully to New-to-Brand acquisition.
What was holding growth back
Ad Disapprovals
Restricted language on main images repeatedly disqualified Sponsored Products and Sponsored Brands campaigns from running.
Undeveloped Catalog
Key ASINs were missing parent–child variations, listings lacked SEO, and keyword indexing was incomplete.
0% New-to-Brand
The baseline account generated only one ad-attributed order with 0% NTB — meaning ads were not reaching new shoppers.
No PPC Structure
Without a discovery → conversion → ranking funnel, ACOS was unpredictable and scaling caused waste.
How Xrowlix engineered the growth system
Restore Ad Eligibility with Compliant Creative
Main images were redesigned to meet Amazon's ad policies without stripping the brand's humour — restoring eligibility for Sponsored Products and Sponsored Brands.
Rebuild Listings for Conversion
Titles, bullets, and images were rewritten around real customer language so shoppers understood the product's value at first glance.
Consolidate Catalog into Variations
Scattered listings were merged into parent-child variations so scents/styles lived under one page — pooling reviews and clarifying selection.
Full-Funnel Sponsored Products
PPC expanded from branded-only to non-branded gifting and self-care terms, reaching new shoppers and turning them into loyal buyers.
Weekly Data-Driven Optimisation
Wasted spend was cut, high-converting keywords were doubled down on, and bids were tuned weekly against real customer signals.
Measurable outcomes across ads, SEO & retention
90-Day Post-Onboarding Impact
Monthly revenue climbed from $12,077 at onboarding to $131,711 in December 2025 — an ~11× increase in three months, with orders scaling from 409 to 4,382.
December Amazon Ads Performance
90-Day Revenue vs. Prior Year
Sept 1 – Dec 10, 2025 generated $155,710 in ordered product sales on 7,615 units — versus $64,213 in the same period one year earlier.
What the engagement delivered
- Ad eligibility restored and creative kept the brand's personality intact.
- Catalog consolidated into clean parent-child variations that pooled reviews and lifted CVR.
- Full-funnel PPC took NTB from 0% to 93%+ of ad-attributed sales.
- Repeat customers grew from 8 in September to 189 in December — early retention forming during scale.
More results
Want results like these?
Book a free consultation and we'll show you what's possible for your Amazon business.